OpenGTM Research Lab
Open Sourcing GTM Innovation
A frontier GTM research lab for the intelligence age. GTM Evals, standards, benchmarks and AI-native analyst research more aligned to the future.
GTM EvalWHAT WE DO
Frontier GTM Research
We eval vendors, tools, strategies and humans with AI-native benchmarking.
Open Standards
Our research is open-source and community-driven, ensuring companies don't get locked into stale reports or legacy analysts.
Compete with Giants
Where incumbent analyst firms monetize opacity, OpenGTM Research Lab focused on clarity and speed.
BRIDGING THE AI + GTM GAP
OpenGTM is the world's first independent research lab dedicated to AI-native GTM. Our research spans the full GTM stack—from AI models and everyday tools to product comparisons and evals.
RESEARCH CATEGORIES:
- Benchmarks & Evals: industry-leading GTM Evals for agents and humans measuring speed, creativity, modalities, effectiveness, ROI and more.
- Ontologies and Data Models: data infrastructure mapping relationships between data (create industry-standard ICP scoring, personas, segmentation, workflows)
- Frameworks & Reference Architectures: open standards, models, and assets to help companies transform faster
- Protocols & APIs: new protocols and standards for interoperability
- AI Transformation: shared frameworks to shift from human-first to agent-first GTM
Companies We Focus On
Independent analysis of the most influential AI + GTM companies
